Range strategy

LANDI's range for the retail trade comprises 8'000 articles at permanently low prices. They are complemented by 1'000 top offers that are only available while stocks last. All of them are convincing articles that offer excellent value for money. The range is available in the 272 LANDI stores and from the LANDI Online Shop.

LANDI Switzerlands range strategy is underpinned by four fundamental attributes:

Permanently low prices

LANDI's articles are offered at permanently low prices. Good negotiations, high sales volumes, direct purchasing from suppliers and low margins mean that we can offer high-quality articles at affordable prices which are unique in Switzerland.

LANDI is the reliable partner with regional roots, and we aim to offer outstanding prices throughout the year. This is why we deliberately avoid campaigns.

Proprietary brands

About 30 exclusive proprietary brands are a defining feature of LANDI's range. They account for about 60 % of sales by LANDI. Selective direct purchasing and high sales volumes make it possible for us to offer high-quality articles at affordable prices. Regular inspections also ensure that high product quality is maintained.


 

Five-year guarantee

LANDI's customers benefit from a five-year guarantee on most of the articles they purchase. This guarantee period is unique in the Swiss retail trade. LANDI can only offer this benefit because it carries out regular inspections to ensure that high product quality is maintained.

Unique range mix

The extensive range that LANDI offers is broken down into twelve different categories. Green is the keynote: but as well as lawn mowers and geraniums, customers can go to LANDI to buy vacuum cleaners, cordless screwdrivers, wine, a barbecue set, animal feed, clothing, pitchforks or bicycles. This range mix makes LANDI unique in the Swiss retail trade.

Range categories

LANDI's range comprises twelve categories that reflect the unique structure of our offering.