Visual merchandising and sales promotionThe shop fittings and visual merchandising are designed according to the principle of “simply rural”. The shop fitting team (layout designers) has a computer program specially developed for LANDI stores and structured in a modular system. Each individual retail outlet can therefore be fitted specifically according to its strengths. The uniform market presence and optimised usage of stores, shelves and space guarantee successful stock turnover.
A specially trained sales promotion team helps the LANDI stores to implement the specified seasonal themes such as cooking pots, barbecue, winter clothes and Christmas.